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Tasting gastronomy, the most popular activity among tourists who visit Destination Barcelona

14/03/2023 - 12:00h

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 36.9-year-old person, who has traveled for leisure (60.9%), as a couple (37.1%) and alone (34.8%) and who has visited the destination municipality 9.2 times on average. Only 50.1% of visitors had never been to the municipality where they were staying, compared to 28.6% who had stayed there before 4 or more times in the last 10 years.

During the stay, which 3.8 days on average, tasting gastronomy (84.2%) and doing cultural visits (50.7%) have been the most popular activities.

A 7.8%-increase in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €72.11. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by culture, internal transport and shopping.

The average overall rating of the municipalities visited was 8.63 out of 10. The best rated aspects this month were the character and friendliness of the people (8.64) and the public transport (8.43).


More information: Results report. Profile and habits of tourists in Destination Barcelona February 2023 (in Catalan)


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