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Most tourists had already visited the destination municipality previously

14/02/2023 - 11:30h

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 37.6-year-old person, who has traveled for leisure (61.7%), as a couple (38.6%) and who has visited the destination municipality 11.7 times on average. Only 45.1% of visitors had never been to the municipality where they were staying, compared to 30.3% who had stayed there before 4 or more times in the last 10 years.

During the stay, which 4.3 days on average, tasting gastronomy (89.2%) and doing shopping (53.3%) and cultural visits (52.8%) have been the most popular activities.

A decrease of 7.8% in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €67.01. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by shopping, culture and internal transport.

The average overall rating of the municipalities visited was 8.63 out of 10. The best rated aspects this month were the character and friendliness of the people (8.63) and the bars and restaurants (8.45).


More information: Results report. Profile and habits of tourists in Destination Barcelona January 2023 (in Catalan)


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