More than half of the tourists who have come during October had already visited Destination Barcelona previously

15/11/2022 - 11:30h

The OTB presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 40.1-year-old person, who has traveled for leisure (63.7%), as a couple (42.8%) and who has visited the destination municipality 9.4 times on average. Only 48.0% of visitors had never been to the municipality where they were staying, compared to 29.5% who had stayed there before 4 or more times in the last 10 years.

During the stay, which 4.2 days on average, taking quiet and relaxing walks (83.6%) and tasting gastronomy (81.7%) have been, once again, the most popular activities.

A 1.0%-increase in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €65.12. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by culture, shopping and internal transport.

The average overall rating of the municipalities visited was 8.75 out of 10. The best rated aspects this month were the character and friendliness of the people (8.50), the personal security (8.47) and the public transport (8.47).


More information: Results report. Profile and habits of tourists in Destination Barcelona October 2022 (in Catalan)


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