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Family tourism in Destination Barcelona stands out during April 2022

11/05/2022 - 11:30h

The Barcelona Tourism Observatory presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona

The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 37.0-year-old person, who has traveled for leisure (58.7%), as a couple (41.8%) and who has visited the destination municipality 8.1 times on average. Only 47.2% of visitors had never been to the municipality where they were staying, compared to 28.0% who had stayed there before 4 or more times in the last 10 years.

During the stay, which 4.3 days on average, tasting gastronomy (89.8%) and taking quiet and relaxing walks (84.6%) have been, once again, the most popular activities.

A decrease of 21.3% in the total expense during the stay per person per day at the Destination has been observed compared to the previous months, with a value of €70.66, mainly due to the decrease in professional tourists. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by shopping, culture and internal transport.

The average overall rating of the municipalities visited was 8.59 out of 10. The best rated aspects this month were the character and friendliness of the people and the personal security with an NPS value of 45 and 44 points respectively.


More information: Results report. Profile and habits of tourists in Destination Barcelona April 2022 (in Catalan)


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