During May 2022, tourists who visited Destination Barcelona for the first time surpassed those who had already done so previously
The Barcelona Tourism Observatory presents the monthly report on the Profile and Habits of Tourists in Destination Barcelona
The typical tourist profile in Destination Barcelona remains quite similar to the previous months: a 37.6-year-old person, who has traveled for leisure (62.5%), as a couple (41.4%) and who has visited the destination municipality 6.3 times on average. 52.5% of visitors had never been to the municipality where they were staying, compared to 25.2% who had stayed there before 4 or more times in the last 10 years.
During the stay, which 4.3 days on average, tasting gastronomy (90.5%) and taking quiet and relaxing walks (82.7%) have been, once again, the most popular activities.
A 18.1%-increase in the total expense during the stay per person per day has been observed compared to the previous months, with a value of €83.45. Also, as historically, most of this expenditure is still spent on food and drink, followed, in that order, by culture, shopping and internal transport
The average overall rating of the municipalities visited was 8.69 out of 10. The best rated aspects this month were the character and friendliness of the people, the personal security and the accommodation with an NPS value of 48, 41 and 41 points respectively.