Congress market report in Destination Barcelona 2018
The congress market report in Destination Barcelona 2018 is presented at the Cercle de Turisme 2019
- The Tourism Observatory in Barcelona presents the results of the Congress market report in Destination of Barcelona 2018, which, for the first time, focuses on the congresses held in Barcelona region
- The report is an approach to the congress tourist profile and the economic impact of this type of events
In the framework of the eighth edition of the Cercle de Turisme 2019, organized by the Barcelona regional government (Diputació de Barcelona), on December 3rd 2019, the Observatory of Tourism in Barcelona has presented the results of the Congress market report in Destination Barcelona 2018.
This report, which coincides with the 24th edition of the Congress market report in Barcelona city, has evinced the impact that this type of tourism has on an economic level, not only in the city of Barcelona, but also in the province of Barcelona.
In 2018, 1 in 3 conferences held in Destination Barcelona were medical-healthcare-related (31.5%) and lasted 3.22 days on average.
The congress tourists stayed mostly in hotels (89.2%) and arrived by plane (77.4%). The most frequent age range was between 31 and 45 years old (66.4%) and 2 out of 3 were men.
On average, a congress assistant extended his/her stay in Destination Barcelona 1.7 days in relation to the duration of the congress and was accompanied by 1.6 people. These two facts, together with the expense data detailed in the following table, are vital to calculate the economic impact of this tourism activity.
Tourist congress expense
Another aspect that should be highlighted is the legacy that congresses left in Destination Barcelona. According to the presidents of the congresses, in 65.3% of the cases, the organizations carried out actions to facilitate a specific legacy in the city where the event took place. This legacy resulted in: reputation (56.3%), scientific, technological or other advances (43.8%) and actions with schools, universities, etc. (31.3%).
Finally, the study also includes the valuation made by congress assistants and presidents about different aspects related to the congress activity. Noteworthy are the ratings related to the customer services involved throughout their trip, since they are the ones that receive the highest ratings.